Tuesday, May 31, 2011

Go Like Hell book about Ford beating Ferrari at Le Mans being turned into a movie

Report: Go Like Hell book about Ford beating Ferrari at Le Mans being turned into a movie

by Jeff Glucker (RSS feed) on May 31st 2011 at 7:59AM

Ford versus Ferrari? These two car companies seemingly have nothing in common today. Back in the 1960s, however, things were a bit different. Ferrari ruled the world of Motorsports, and Ford was vying for a piece of that international glory.

Starting in 1960, a Ferrari won the 24 Hours of Le Mans six years in a row. Ford wanted to put a stop to that, and in 1966, the Blue Oval entered the winning GT40 Mk II, which ended Ferrari's amazing streak. That was just the beginning, however, because a Ford GT40 would go on to win at Le Mans for the next three years.

The story about these battling automakers was captured in a book written by A.J. Baime, called Go Like Hell. This book takes readers into the heart of the road racing war that was waged over 50 years ago.

Now, the story has captured the attention of Hollywood. Director Michael Mann is in talks with 20th Century Fox to turn Go Like Hell into a movie. This presents us with some interesting questions. Most notably, we wonder which actors will be cast to play the various roles of larger-than-life motorsports icons. Have you got a good idea of who might fit a specific part? Sound off in the Comments.


Thank you,
Thomas Ieracitano

want a website or an email like this ?  go to http://123BrandMe.com

Wednesday, May 25, 2011

First Drive:2012 Fiat 500C

First Drive: 2012 Fiat 500C

by Jonathon Ramsey (RSS feed) on May 25th 2011 at 11:57AM  

Pop-top Cinquecento Makes For A Sunny Disposition

2012 Fiat 500C
2012 Fiat 500C - Click above for high-res image gallery

What price the sun? That's the question Fiat is asking potential buyers of its new 500C. All else remaining (mostly) equal, would $4,000 come between you and the chance to have bright, unfiltered Helios riding shotgun? Or, using forty Benjamins to mark your steps, would you gladly throw the money down and do a Tarantella from the $15,500 Fiat 500 to the $19,500 Fiat 500C?

While logic doesn't own a car in this segment, we can say this: Having spent an afternoon whooping it up in the 500C through the winding lanes of upstate New York, wallet aside, when compared to the hardtop model, the 500C is all gain and just a pinprick of pain.


Let's set the scene by returning to that statement about logic. Specifically, its absence. Trawling the comment sections of various web sites, it's common to find people deprecating the 500C's price. And to some extent, that surprises. The $19,500 Fiat 500C has two additional seats and a whole lot more cargo room than the $23,110 Mazda MX-5 Miata, and the primary complaint about the Miata is that it's "gotten so big." Think on that for a moment. The "largest" issue about a ladybug-sized two-seater is that it's grown (marginally, at best), but for some reason, the $3,610-less-expensive 500C - which gets better gas mileage - has been priced by rogues and blackguards. The Mini Cooper Convertible is $6,055 more than the Fiat. The Fiat is a smaller car and feels smaller inside than the Mini, but in a number of metrics, it actually has more interior space. Yet the Mini is most often dinged not for its price, but... for not having enough space.

The runabouts in this segment have little overt interest in logic, so they don't take straight shots at the price line. Nevertheless, the segment works, so it's in Fiat's favor to portray the 500C as an unqualified bargain.

2012 Fiat 500C side view 2012 Fiat 500C front view 2012 Fiat 500C rear view

It is true, though, that the 500C is not exactly a convertible - the firm gave the 500 hatch a
reverse mohawk (Nohawk? Hawkmo?), making it more than a targa, less than a full-on droptop. Instead of calling it the 500 Cabrio, it should really be called the 500 Sunshine.

There are 53 pounds separating the Cabrio from the hatch, due to the top mechanism, bracing in the new windshield header and brackets between the rear wheel housings and underbody, along with thicker C-pillars and a spar under the parcel shelf. Yet because it's more like an altered 500 than a topless Cinquecento, the 500C doesn't take an axe to the body of qualities we like about the hatch. You can truly use the hardtop as a base for figuring out if you want to spend the extra money. Until you put the top down, the 500C barely looks any different than its sibling from the outside, and even inside, the two-layer top, which isn't trussed-up with external ribs or bracing, doesn't distort the experience.

2012 Fiat 500C top 2012 Fiat 500C top

Press the 'open sesame' button once and the top slides back to the Spoiler position, gathered at the top of the C-pillar. A wind deflector stands at raked attention from within the trough of the windshield surround, projecting beyond and eliminating buffeting. Push the button again and the top slides all the way open, gathering in folds above the rear parcel shelf. You can then pull the wind deflector down and latch it in place with a plastic slider. Even with air flowing all the way through the cabin, the two front seats remain serene enough for conversational tones and phone calls. Rear visibility, on the other hand, does take a hit thanks to the top stack: You can make out the color of the roof of the car behind you, but not much else. It's not bad at all, though. You can see there are cars behind and the two-piece driver's side mirror has an acutely convex outer unit for additional blind spot visibility.

The sliding top also gets major points for functionality. You can open it all the way up while driving at speeds up to 50 mph, and if you just want to get to Spoiler, you have that power up to 60 mph. You can stop it at any point along the track by pressing the 'open' button again. If you want to access the 5.3 cubic feet of trunk space when the top is all the way open, tap the trunk release and the top slides up to the spoiler position, then the trunk unlatches. You have to press the 'open' button again to get the top back down. Closing is a two-touch affair, with the top stopping automatically a few inches from complete closure so that you can get your - or your child's - fingers out of the way. (Scroll down and watch the Short Cut video below to see how it all works).

2012 Fiat 500C top view 2012 Fiat 500C top down

The minuscule weight increase allows the manual-transmission-equipped 500C to remain in the same test weight class as the hatch, maintaining the same fuel economy ratings of 30 miles per gallon in the city, 38 on the highway and 33 combined. The automatic transmission moves up a class, so while the auto-equipped hatchback is rated 27 city, 34 highway, the Cabrio is rated 27 city, 32 highway and 29 combined.

We're only guessing, but it's possible that the 500C's sliding roof arrangement has been used not only to evoke the 1957 Cinquecento, but to keep from burying the efforts of the 1.4-liter MultiAir Turbo under the additional stiffening a traditional convertible would need. You get 101 ponies and 98 pound-feet to pull 2,416 pounds (that's the manual - the automatic is 2,486 pounds), and they work hard - and you will, too - to do it. Peak horsepower doesn't arrive until you're 400 revs shy of the 6,900-rpm redline, while peak torque shows up at a much-more-decent 4,000 rpm. Keep matters above 3,500 rpm if you want to feel the spirit, and even on the highway, you'll need to drop down to third, not fourth, for any menacing incline.

2012 Fiat 500C engine

On the other hand, the driving experience is unchanged, and the best way to describe it is "Weeeeeee!" That was the punctuation used by my co-driver - twice - when making passing maneuvers on the George Washington Bridge, and the utterance is perfectly applied. In a rare case of the U.S. getting a sportier suspension than our Euro brethren, the independent Machperson struts with a stabilizer bar up front and twist beam, coil-spring rear suspension give the 500C a surprisingly supple ride. After bouncing around in a minivan over New York City's Cambodian roads, the 500C's manners were comparatively gracious and forgiving. And not only does it smooth out even sharp, nasty bumps, but when the curves come a-callin' it settles in gamely for vigorous vectoring. The Sport button makes a noticeable difference in throttle response and steering, but when you're at eight-tenths in standard mode, going to 8.4-tenths is a difference in degree, not kind.

That brings us back to the competition. Fiat brought a Mini Cooper S Convertible for some back-to-back action, and when it comes to NVH, ride and handling the 500C takes the Mini to the woodshed, gives it a pasting and steals its lunch money.
Fiat says the 500C "delivers leading interior sound quality (quietest at 45 mph, 70 mph and lowest powertrain noise)." We can't verify the exact numbers, but driving both cars (equipped with auto 'boxes) on the same stretch of road, it's immediately and achingly apparent which one is superior; the Fiat made more engine noise under acceleration, but once at cruise was hushed. The Mini's exhaust droned into the cabin when at constant speed, and even with the top up the rear danced around like the latter half of one of those two-man horse costumes. Traversing an ill-paved expansion joint that had turned into an expansion canyon, the Mini crashed over it while the 500C produced a muted 'thump-thump.' Let's be honest, though - the Mini pays a price for being a true convertible and nearly 400 pounds heavier. But if you want to talk about ride, the conversation is already scripted.

The only misgiving we had about the 500C was the interior on the Pop trim (the entry-level spec), and in case you forgot, it's $6,055 less dear than the Mini. It isn't that the Mini is less plasticky, it just does much better things with plastic, which we'd expect. The bigger issue is that other cars costing $19,500, or less, also do much better things than the 500C. The interior looks great in photos and from ten feet away, but to sit in it is to experience the least cute thing about the car. Still, it's the same interior as in the hatch, so if you like that then you'll like this.


Later in the day, we spent an hour in the top-tier Lounge trim - the Cabrio doesn't offer the hatchback's Sport trim - and although it appeared that Kanye West got hold of the Ivory dash palette of the $26,050 tester, its embellishments raise the bar nicely. The big seats aren't hugely bolstered, but have just the right firmness for long-term comfort; they're the same units as in the Pop, but trimmed in leather (a cost option) they look properly stylish. In addition to the extra gear that comes standard on the Lounge, like climate control and the Bose premium sound system, it just looks like we'd want this car to look. If you can find the extra $4,000 to spend, you should spend it here.

Speaking of options, we didn't keep track of how many times we heard or read the word "personalization," but it got thrown around like AR-15 rounds on 'free fire.' Offering 14 exterior colors, three cloth top colors, 12 interior options, 21 graphics packages and 50 accessories, there are 500,000 unique possibilities for your 500C. That's one of the things buyers in the segment have come to expect, but it's also a lure for those who are still wary of a new brand with a new car in a new land. Fiat sweetens the bait with its Forward Care program that provides a four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance, and a three-year/36,000-mile maintenance program that includes wear-and-tear items and trip-interruption reimbursement. That's a long-winded English translation of Fiat trying to say, "You can't lose."

2012 Fiat 500C rear 3/4 view

The Fiat 500 has that whole 'cute' thing positively nailed. The 500C holds on to the best of the hatch, and in making the sun god your co-pilot, it swings another impossibly cute hammer at another impossibly cute nail. The long-term prospects will be for time to decide, but our quick assessment is that Fiat's pretty close. As far as we can tell, the only thing you have to lose is your toupee.


Thank you,
Thomas Ieracitano

want a website or an email like this ?  go to http://123BrandMe.com

Tuesday, May 17, 2011

Retailers turn to Facebook to sell their wares

By Bruce Horovitz, USA TODAY

More of the world's biggest marketers are selling their stuff at the place where consumers hanker to hang out: Facebook.
An Express ad touts the retailer's friendliness to Facebook users.
Think of it as the ultimate convenience for a mobile generation that considers it seriously inconvenient to leave Facebook - even for a moment - in order to go to a retailer's website. Now, marketers from Express to J.C. Penney to Delta Air Lines are steering those purchases to their Facebook pages.
Within a few years, social media gurus say, the very notion of shopping on a retailer's website will become dated. "Expecting people to come to your website is expecting them to make an extra effort," explains Janet Fouts, a social media coach. "They're already on Facebook."
The numbers are dazzling. Facebook has roughly 500 million users - 250 million of whom are on the site every day. The average user has 130 friends. Each month, people spend a total 700 billion minutes on Facebook.
"It's social networks like Facebook that are the center of people's lives," Fouts says. "It's where their friends are. It's where they play games. And it's increasingly becoming where they shop."
Facebook executives say it's critical to make Facebook stores friendlier than websites. "Retailers who provide deeply social shopping experiences will see the most success," says David Fisch, director of commerce partnerships.

Among the most recent to make the Facebook e-commerce move is Express, the apparel chain. About two weeks ago, it started selling its entire line via its Facebook page. An inventory calculator tells consumers if the item is available.
"Clearly, we won't be the last to do this," says Lisa Gavales, chief marketing officer at Express.


Others in the hunt:
•J.C. Penney. The retailer rolled out a Facebook shopping app shortly before Christmas. The commerce tab on its Facebook page provides a "full shopping experience" without leaving Facebook, spokeswoman Kate Coultas says.
•1-800-Flowers. Nearly two years ago, 1-800-Flowers was among the first retailers to open a store on its Facebook page. "We're always looking to embrace new waves of commerce," President Chris McCann says.
•Delta. Since August 2010, Delta has been selling airline tickets from an e-commerce store dubbed Ticket Counter on its Facebook page.
•GameStop. Early last month, the video game retailer launched a storefront on Facebook.


Thank you,
Thomas Ieracitano

want a website or an email like this ?  go to http://123BrandMe.com

High Gas Prices; Raise Your Gas Mileage MPG

High Gas Prices; Raise Your Gas Mileage MPG

Gas Prices are continuing to rise at an alarming rate and we have no choice, but to continue paying at the pump. There are a few simple inexpensive things we can do to insure we are getting the best Gas Mileage possible.

The easiest and cheapest thing we can do to increase Gas Mileage is to check the tire pressure in our tires. Make sure you have equal amounts in all tires so that your car is not pulling. DO NOT OVER-INFLATE your tires. Inflate your tires to the manufacturers suggested tire pressure.

Get a tune up on your car, truck, or SUV and you will be surprised at the increase in fuel mileage. Getting your spark plugs and wires changed, air filter changed, fuel filter, and even an oil change can help your car get better Gas Mileage. Most of these things can be done yourself, but if not, the savings will outweigh the cost over time.

If you have other ideas to increase Gas Mileage, please post under comments so that we can all benefit.


Thank you,
Thomas Ieracitano

want a website or an email like this ?  go to http://123BrandMe.com

Monday, May 9, 2011

Best Buy considering EV sales?

Best Buy considering EV sales?

by Zach Bowman (RSS feed) on May 9th 2011 at 3:31PM

Best Buy Logo According to Automotive News, Best Buy has its eyes on jumping into EV sales and service. The consumer electronics giant has been peddling Brammo electric motorcycles for years now and has recently parleyed that experience into garnering contracts to be a distributor and installer of EV chargers for the likes of the Ford Focus Electric and the Mitsubishi i-MiEV. Now the suits in charge apparently want to take the next step by offering full electric vehicles alongside Blu-Ray players and big-screen TVs.

The chain has over 1,000 stores that could effectively educate buyers on the products and service them should anything go awry. Right now, Best Buy is said to be in talks with a few EV startup companies, though the retailer hopes to expand those discussions to larger automakers, as well. The idea is that some dealers would rather outsource the hassle of instructing buyers on the intricacies of EV ownership rather than go through the trouble of educating their entire sales process on tasks such as pairing a smart phone.

Is this just another step in the inevitable march of the vehicle from transportation to appliance? Maybe, but it could also be a move toward a genuinely educated and capable sales staff that's invested in your comprehension of the product.


Thank you,
Thomas Ieracitano

want a website or an email like this ?  go to http://123BrandMe.com

Compare the automotive industry from only a year ago to today or from ten years ago to today

Digital Finesse

Compare the automotive industry from only a year ago to today or from ten years ago to today and we all will have the conclusion and understanding that this industry is ever changing and evolving.  No longer is the car standing on the lot at a dealership a guarantee for a sale and no longer can you just stare out the window of a dealership waiting for business.

Digital shopping and digital living has created a very unique challenge for dealers. It now makes your competition a huge factor on your dealer success. Tools like social media, link building, seo, sem, video optimization actually takes much visibility away from a dealer because they now have to compete for online presence. The biggest mistake car dealers make is using the social media sites as a sales tool. Facebook, twitter etc are wonderful tools to connect and reach out to individuals but its not a sales tool. Why are you trying to sell a car on twitter? If you utilize these wonderful tools and finesse the art of social media correctly , you will gain the respect and trust that will make you a SUPER STAR! How is that? My advice for success and digital sales finesse is very simple and I call it Relationship selling 101. Change your thought process on what social media can offer you. All these tools have the most effectiveness and presence when all you are trying to do is build, gain and master relationship selling and conversational connections.

You are trying to gain and not lose twitter followers and facebook friends correct? Do NOT list your inventory or sales pitches on there but master the conversation and media presence in a unique but tactful way. What can you do on the social media aspect that will make you stand out and have people wonder " Wow I wonder who that person is or what that person does for a living". Its Tactful advertising that promotes a product nobody knows better than you - the product is YOU. Dare to be different and unique - Establish your "it" factor - Interest and intrigue people - gain the relationship because the SALE is next.

"Instead of giving myself reasons why I can't, I give myself reasons why I can"

Thank you,
Thomas Ieracitano
229.251.2462

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Ford wages average $8/hour higher than non-union and foreign rivals

Ford wages average $8/hour higher than non-union and foreign rivals

by Aaron Richardson (RSS feed) on May 9th 2011 at 9:29AM

Ford emblem

In the run up to the next round of negotiations between Ford and the United Auto Workers, the automaker has said it pays workers an average of $8 more per hour than its foreign and non-union rivals. By and large, foreign automakers with U.S. factories employ non-union labor, which helps keep labor costs reigned in.

According to the Blue Oval, its cost of labor has risen to $58/hour, while its competitors average $50/hour. The wage gap has persisted even after Ford negotiated concessions with the UAW that cut labor costs by $500 million in 2009.

Ford says it will be impossible to sustain a competitive business if it can't close the gap. Worse, Dearborn says the differential could eventually prevent the creation of new jobs. The company's $58/hour wage rate is a three-dollar hike over last year, thanks in large part to $5,000 profit sharing checks Ford cut each of its workers this year.

According to a company spokesperson, its wage rate would be closer to $56/hour without the profit sharing initiative.


Thank you,
Thomas Ieracitano
229.251.2462

want a website or an email like this ?  go to http://123BrandMe.com