GM IPO Stock Purchase For Employees, Retirees, Dealers

GM IPO Stock Purchase For Employees, Retirees, Dealers

GM is coming out of bankruptcy swinging, Initial Public Offering of stocks to Employees, Retirees, and Dealers.

This coming off a money making summer for GM and also timed well with the roll out of the highly anticipated Chevy Volt Plug in Electric Car.

GM Employees, Dealers, and retirees have until October 22 to decide if they want to gamble on GM's future. GM CEO stated that the IPO price would be in the 20-25 dollar range, but there have been no concrete details set fourth yet.

The Government is expected to release approximately 20 percent of their more than 300 million shares. The Government will release the other portion of their 60 percent ownership over the coming months and years to recoup the investment in saving the auto giant.

Thank you,
Thomas Ieracitano

229.251.2462

Thomas@Ieracitano.com

TheDigitalCarGuy.com

Can't Make it Here, We'll Take it There!

want a website or an email like this ?  go to http://123BrandMe.com

GM IPO Stock Purchase For Employees, Retirees, Dealers

GM IPO Stock Purchase For Employees, Retirees, Dealers

GM is coming out of bankruptcy swinging, Initial Public Offering of stocks to Employees, Retirees, and Dealers.

This coming off a money making summer for GM and also timed well with the roll out of the highly anticipated Chevy Volt Plug in Electric Car.

GM Employees, Dealers, and retirees have until October 22 to decide if they want to gamble on GM's future. GM CEO stated that the IPO price would be in the 20-25 dollar range, but there have been no concrete details set fourth yet.

The Government is expected to release approximately 20 percent of their more than 300 million shares. The Government will release the other portion of their 60 percent ownership over the coming months and years to recoup the investment in saving the auto giant.

Thank you,
Thomas Ieracitano

229.251.2462

Thomas@Ieracitano.com

TheDigitalCarGuy.com

Can't Make it Here, We'll Take it There!

want a website or an email like this ?  go to http://123BrandMe.com

Why Customers Put Off Maintenance

Why Customers Put Off Maintenance


Sixty-four percent of vehicle owners have put off vehicle maintenance and repair. It is difficult to quantify how much money that would amount to in your service and parts departments, but it's enough to matter. The top reasons they put off maintenance are as follows:

• 65 percent are afraid that the cost would be more than expected.

• 34 percent do not have the time.

• 28 percent do not believe the needed repair or maintenance is serious.

How many of those reasons are within the control or at least influence of your service consultants? All of them, of course. Here are a few ideas that will help overcome these objections.

Costs More Than Expected
Offer an "Ironclad Price Guarantee." There are monetary pitfalls to this, of course. It will be necessary to prepare your team for this change in culture. Most service departments believe that accurate estimates for some repairs are impossible; perhaps that is true. However; for the majority of the work a typical shop performs today, an accurate estimate is quite reasonable. Once you create your process and guarantee, promote it as a reason to do business with your shop – "We have an Ironclad Price Guarantee" – it will differentiate you from the other shops and overcome the top objection. The true test of your culture will come when someone misses an estimate by $200. What do you do—try to bump the customer or stick to your guarantee?

Don't Have Time
Offer shuttle rides to and from anywhere as long as it is close enough to make sense. There are still many stores that will drop people off but not bring them back to the store when the work is done. Have you forgotten that the customer pays your bill when you bring them back? Do not make it difficult to do business with you; bend over backwards to make your business accessible and people will spend money with you.

Offer very cheap rental cars that are immediately available. Many stores use an outside rental agency, and the wait for the vehicle to arrive turns this benefit into a handicap. Do not make your customers wait. Remember, making your dealership easy to do business with wins every time.

Offer pickup and delivery of the customer's vehicle. I understand the logistical challenges; at one time I had a small herd of retired folks shuttling cars. If you really want to make this work, you can. Hire an on-demand staff of retired folks, have a log (written or electronic) to track the dropoffs and pickups and assign one person to manage the process. I had one of the drivers who was very organized manage it. Customers will actually pay you for this convenience, by the way. Set the price based on the cost of your drivers plus gas, but keep the price as inexpensive as possible. Take a map and draw circles around the store's location and continue out to a point that becomes impractical. Each ring has a set price. Think of this as a marketing strategy and not a profit center, much like oil changes.

Not a Serious Problem
Train your service consultants how to respond to the perceived need of the repair/maintenance. Most of your customers do not understand how their vehicles operate or what work is important. Your customer's opinion is heavily influenced by hearsay from conversations with equally uniformed people. Train your service consultants to speak about the repairs/maintenance needed in the future in great detail. This conversation is more than the statement: "Next time we need to do the 45,000-mile maintenance." They need to create value and explain why it matters and why do it at your store.

Your service consultants should have three solid reasons to complete the most common repairs/maintenance's. This sounds simple but it is not. Test your team, ask them for three solid reasons to rotate tires, change the air filter or replace the fuel filter.

There are six reasons that motivate consumers to complete work on their vehicles:

1. Safety
2. Reliability
3. Appearance
4. Comfort
5. Money
6. Performance

Most consumers have one of these as their primary motivator. If you discuss reliability as the reason for the repair, but the consumer is motivated by money, your chances of selling that repair are greatly diminished. There are many more ideas that impact the customer, but this should get you thinking. It is very easy to ignore some or all of these. After all, you have probably tried some in the past and they did not work so you stopped, or you know someone who failed, etc. Do not ignore these points; they matter. Remember, dealerships perform less than 25 percent of all repairs completed on vehicles. How good can we be? Do something today.

No More Shopping at Target

No More Shopping at Target
-------------------------

My wife can be a little demanding at times. For example, she insists that I accompany her when she wants to do some shopping at Target. Unfortunately, like most men, I find shopping to be more than a little boring and I prefer to get in and get the stuff I want and go. Equally unfortunate, my wife is like most women - she loves to browse and look at everything. Well, yesterday my dear wife received the following letter from the local Target store.


Dear Mrs............,

Over the past six months, your husband has caused quite a commotion in our store. We cannot tolerate this behavior and have been forced to ban both of you from the store. Our complaints against your husband are listed below and are documented by our video surveillance cameras.

1. June 15: He took 24 boxes of condoms and randomly put them in other people's carts when they weren't looking.

2. July 2: Set all the alarm clocks in Housewares to go off at 5-minute intervals.

3. July 7: He made a trail of tomato juice on the floor leading to the woman's restroom.

4. July 19: Walked up to an employee and told her in an official voice, "Code 3 in Housewares. Get on it right away". This caused the employee to leave her assigned station and receive a reprimand from her Supervisor that in turn resulted with a union grievance, causing management to lose time and costing the company money.

5. August 4: Went to the Service Desk and tried to put a bag of M&Ms
on layaway.

6. August 14: Moved a "CAUTION - WET FLOOR" sign to a carpeted area.

7. August 15: Set up a tent in the camping department and told the children shoppers he'd invite them in if they would bring pillows and blankets from the bedding department to which twenty children obliged.

8. August 23: When a clerk asked if they could help him he began crying and screamed, "Why can't you people just leave me alone?" EMTs were called.

9. September 4: Looked right into the security camera and used it as a mirror while he picked his nose.

10. September 10: While handling guns in the hunting department, he asked the clerk where the antidepressants were.

11. October 3: Darted around the store suspiciously while loudly humming the "Mission Impossible" theme.

12. October 6: In the auto department, he practiced his "Madonna look" by using different sizes of funnels.

13. October 18: Hid in a clothing rack and when people browsed through, yelled PICK ME! PICK ME!"

14. October 21: When an announcement came over the loud speaker, he assumed a fetal position and screamed "OH NO! IT'S THOSE VOICES AGAIN!"

And last, but not least:

15. October 23: Went into a fitting room, shut the door, waited awhile, then yelled very loudly, "Hey! There's no toilet paper in here". One of the clerks passed out.
---------------------------

Doc! the man yells. I've lost my memory!
Calm down, sir. When did this happen.
The man looked at him. When did what happen?
----------------------
A guest in a posh hotel comes down to breakfast and
called over the head waiter and read from the menu
I'd like one under cooked egg so that it's running,
and one over cooked egg that it's tough and hard to eat.
I'd also like grilled bacon which is a bit on the cold side,
burnt toast, butter straight from the freezer
so that it's impossible to spread, and
a pot of very weak, lukewarm coffee.
That's a complicated order sir, said the bewildered waiter.
It might be quite difficult.
The guest replied sarcastically, It can't be that difficult
because that's exactly what you brought me yesterday! 

Thank you,
Thomas Ieracitano

Thomas@Ieracitano.com

http://DigitalCarGuy.com

want an email like this ?  go to http://123BrandMe.com

General Motors Co is recalling model year 2009 and 2010 Chevrolet Impala sedans

DETROIT- General Motors Co is recalling
322,409 model year 2009 and 2010 Chevrolet
Impala sedans because front seat belts may
not be properly anchored, the automaker and
federal regulators said on Friday.

No injuries or fatalities have been reported in
cases where the seat belts were not securely
anchored or twisted, GM said in a letter to the
U.S. National Highway Traffic Safety
Administration.

GM said it will begin asking its Impala
customers later this month to bring the
sedans to dealerships for inspection and
repair if necessary, free of charge.

Through mid-August, GM told NHTSA it had
received 32 warranty reports of seat belts
having separated from their anchorage.

The vehicles involved in the recall were
assembled in Ontario from April 2008 to
March 2010, GM said. NHTSA said of the
303,100 Impalas recalled in the United States,
about two-thirds of them were 2009 models.

2010 Year End Model Close Out Deals

2010 Year End Model Close Out Deals

Posted: 10 Oct 2010 10:04 AM PDT

If you have not taken advantage of a close out 2010 model Car, Truck, or SUV, you may want to act fast!

Car Company's are moving these vehicles as fast as possible and they are going quick. At one time, November and December were the months with the greatest incentives, but It seems to be a race to see who can liquidate Model Close Outs the quickest.

It is not only moving these vehicles so they don't get stuck with them at year end, but they also want to unveil the new models coming out. Many consumers want to be the first to own next years model, whether it be a new design or just the idea of saying they have the new 2011.

Thank you,
Thomas Ieracitano

Thomas@Ieracitano.com

http://TheDigitalCarGuy.com

want an email like this ?  go to http://123BrandMe.com

When Detroit Was In Its Full Glory

Thank you,
Thomas Ieracitano

229.251.2462

Thomas@Ieracitano.com

http://DigitalCarGuy.com

Can't Make it Here, We'll Take it There!

 

want an email like this ?  go to http://123BrandMe.com

ANY OF  THESE LOOK FAMILIAR? Today's cars may be faster, safer, more luxurious and get better gas mileage -  BUT THEY DON'T EVEN COME CLOSE ON LOOKS ! When Detroit Was In Its Full Glory__ 19 56 Ford Thunderbird 19 57 Chevrolet Bel Air Convertible 1960 Plymouth Fury 19 59 Chevrolet Impala 2Dr hardtop 19 56 Ford Fairlane Victoria 19 58 Cadillac Series 62 Sedan 1960 Lincoln Continental Mark V Four Door Landau 19 57 Buick Roadmaster 2 Door Hardtop 19 57 Lincoln Premiere four-door Landau 19 59 Buick 2 Door Convertible 19 59 Edsel Citation Ford lost $ 35 0 million ($1.55 billion in 20 09 dollars) on the venture. 19 58 De Soto 19 59 Mercury Colony Park Country Cruiser 19 58 Cadillac Fleetwood Sixty Special 19 58 Dodge Custom Sierra 1949 Oldsmobile 88 19 59 Ford Thunderbird Convertible 1949 Kaiser Virginian 1960 Imperial Crown Convertible 1953 Studebaker Commander 1949 Pontiac Four Door 1960 Chevrolet Impala Four Door Hardtop 19 59 Mercury Four Door Hardtop 1955 Oldsmobile Super 88 Two-Door Sedan 19 57 Mercury Turnpike Cruiser 19 54 Mercury Sun Valley 1960 Chrysler Valiant 1960 De Soto Fireflite 1960 Chevrolet Corvair 19 57 Cadillac Eldorado Biarritz 1960 Mercury Colony Park Country Cruiser 19 56 Cadillac Series 62 Coupe de Ville 19 57 Dodge Royal Lancer 1960 Dodge Dart Pioneer 19 57 Lincoln Premiere 1960 Dodge Polara Matador 19 56 Chevrolet Bel Air Convertible 19 50 Studebaker Starlight What a trip down memory lane